The Hidden Profits Clinic

Posted by antoninamanev

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IT IS SAID that before you go out and spend on new goods to first look in your cupboards and check what you already have. So many of us have made the mistake of spending first to discover later we either had that hidden away or can apply little modification to make it usable. Is this because of our consumers’ way of thinking nowadays? Possibly.

When it comes to our phones and other technological devices and software, we usually upgrade, optimise, repair, exchange or use another form of recovery before we go out and spend our cash on a brand new one.

There is a difference in how we treat ‘matter’ that we own depending on the value we perceive. That leads us to differentiate two categories – commodities and valuables.

Now, if you think about your own business, you would instinctively classify it under ‘valuables’ for so many personal, financial, ethical, natural and ego reasons.

HERE is my point and the reason for the metaphor with the ‘cupboard’ – we rarely look INSIDE because the natural process and pull is to look forward and outward when it comes to thinking about increasing the business and profits – even when it is costly.

FIRST LOOK INSIDE – you are the best person who knows your business. You are the only one who knows the stashed secrets in its corners and where you may be procrastinating. Hard to know where to start?

With a little guidance and skilled steps, you can uncover some or a lot of potential revenue and real profits just waiting to be uncovered and areas to be upgraded or optimised at no or minimal cost.

If you contact me HERE and tell me more about your business, I will check at least 26 corners, de-clutter your business cupboard and show you what’s hiding. I will give you the profits figure that is rightfully yours and leave you with a step-by-step action plan. All you need to do is CONTACT ME and give me 60 MINUTES to show, tell and give you the UPGRADE of your business profits.

The most recently de-cluttered business brought in light £17K of hidden profits. An optimisation fetched £50K of revenue for another. They all chose to look in the cupboard.

Would you like to be the next?

Do You Hate Money?… or is it that Money Hates You?

Posted by antoninamanev


I recently had a conversation with a brilliant consultant, almost a top expert in a field, who at the close of a long career was facing a financially insecure retirement. There was bitterness over the unfairness in life, the devotion and loyalty to others instead to own, regrets for missing simple life luxuries because of long working hours and finally the revelation that the barter for ‘some money’ did not equate to a comfortable bottom line. After all, no one can live on gratitude and praise.

Eyes lowered, shoulders slumped, speech slow, voice low, tone deep, fingers crunching, shallow breathing. I listened…. patiently waiting for the moment when the word ‘money’ was said. At that precise moment I asked for permission to interrupt and fired A question: “Do you hate Money?” and waited…. There was a long pause of confusion and then a question came back to me, “What do you mean?”. I repeated the question and continued “…or is it that Money hates you?”.

There is a fine line between what you desire and what you allow yourself to have. Sometimes the fine line is mistakenly seen as a thick wall or a wide gap…

The brilliant consultant needed money to have a financially secure retirement but never allowed to believe that could have money in plenty and a lot. Because of a belief system that cripples a potentially loving relationship with ‘having a lot of money’ billions of brilliant people, business owners and entrepreneurs limit themselves and their potential to have the wealth that secures their fulfilment in life. Everyday I come across service providers undercutting their fees and selling their expertise as commodity because of no belief in their own value.

Many people including business owners have been mentally conditioned to behave in a certain way. They have specific beliefs… such as “in order to make more money, I have to work harder.” “Money is not important.” “Money is the root of all evil.” “No pain, no gain.” “Money doesn’t grow on trees.” “If I don’t do it myself, it will never get done.”

These beliefs lead to specific actions such as working more hours and putting forth more effort in a vain attempt to increase revenue and profits. That leads to specific results such as feelings of overwhelm, anxiety and frustration… and a deep-seated belief that more and more effort is required, even though results seldom if ever appear.

Do you know what your current beliefs may be costing you or your business today and what excuse do you use while paying the price?

How would you convince yourself to allow you have a lot of money, feel great and be a wonderful human being?

How a business owner can change the way they think about their business… and do so in such a way that it creates a dramatic increase in effectiveness and revenue.

Visit for a peek.

To your success,

Antonina Manev – Business Growth Strategist

P.S. Any resemblance to real people’s personal circumstances is coincidental. Client confidentiality is highly protected.

Mortar Makes It Happen – Does It REALLY???

Posted by antoninamanev

puzzled young brunette woman in glasses aroounded question marks

No one denies that setting good foundations for your business is important. I have read so many pages about ‘rules of business’, ‘setting THE right foundations’, ‘laying the concrete blocks’ and so on…

The truth is – it all works great in the beginning and then for a while. Until it is no longer great and it is like that for a while. Then WHAT??? Where do you start to remedy?

The thing is that once foundations are laid biz owners rarely re-visit them because they are ‘set’ – the rules say – ‘in mortar’, so they can not be flexed or reshaped or changed and that’s that. But doesn’t that sound as if they have red-taped themselves and don’t know that there are other ways?

OK – let me lift the blindfold!

There are the three keys to business development and they are not rules or bricks or mortar. You need them three at all times to move forward. They can be as flexible as your imagination and creativity and you can use them as often as you like and as much as you like – the more often the better. They are:



Innovation should not be confused with creativity, which is the expression of ideas. Innovation is taking these ideas and putting them into action. This is where a large amount of your focus should be in the beginning and throughout your business’ entire lifespan.


This, of course, refers to the numbers. We are talking about the value of your innovation. The best way to measure this is by your customer response. Look to positive responses for what you are doing right-and keep doing it. Look to your negative responses to find out what you’re doing wrong-and fix it. This will enable you to keep growing and progressing with the needs of your customers and business climate.


Once you’ve had a chance to find what areas are working, you can narrow down those areas and concentrate on making them the stand out ideas. You shift your focus here to get the most out of your business and to meet the needs of your customers.

We can help you work through these three areas to put together your flexible cycle during your FREE strategy consultation and look into the 7 specific areas you need to consider in your development process:

  • Primary Aim
  • Strategic Objectives
  • Organisational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

These 7 areas will fine tune further your plan for the ultimate level of success.